For Lexus, creating a flagship sedan is about much more than making a luxury vehicle. It goes without saying that it must symbolize Lexus, but it must also define the luxury car of the future, crystallize Japanese culture, and serve as an exemplary car to the world that exceeds customers’ imagination. To realize this, in developing the LS we focused on the fusion of its personality and emotional appeal as a flagship sedan, with performance that delivers the pinnacle of elegance, comfort and environmental friendliness, and perceived qualities defined by unique Japanese Takumi craftsmanship and advanced production technologies. We invite you to experience the LS and the future of Lexus with all your five senses.

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